PPC & Google Ads

Get In Front of Customers Ready to Book Today

Oslo Advertising builds and manages Google Ads and Meta Ads campaigns for local businesses across Canada & USA — designed to generate booked jobs, not just clicks.

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See Industries We Serve

from 1.250+ reviews

Overview

Ads Built Around Booked
Jobs, Not Just Impressions

Anyone can spend money on Google or Meta ads. Spending it well — on the right keywords, the right audience, and the right offer — is what separates campaigns that fill your calendar from campaigns that just burn through budget. We build and manage every campaign with one goal: a measurable return on every dollar spent, tracked from click to booked appointment.

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What's Included

What's Included in Every PPC Engagement

Our Approach

How We Approach PPC

Audit & Discovery

We review your goals, budget, and any existing campaigns to find what's working and what isn't.

Strategy

We build a campaign structure and targeting plan based on where your ideal customers actually are.

Launch

Campaigns go live with full conversion tracking in place from day one.

Optimize

We continuously test ad copy, audiences, and bids based on real performance data.

Report & Review

You get clear reporting and a regular check-in tied to your industry and goals.

Google Ads vs. Meta Ads

Choosing the Right Platform
for Your Business

Google Ads captures customers actively searching for your service right now — high intent, often faster to convert into a booked job. Meta Ads reach people based on interests and location before they're actively searching, which builds awareness and demand but converts differently. Most local businesses benefit from a mix of both, weighted to your service and sales cycle — we'll recommend that mix for your business specifically, not a default split.

Who This Is For

PPC for Businesses Ready to Book Jobs Now

Paid ads are ideal when you want results faster than SEO alone can deliver — whether you're a new dental clinic building a patient base, a roofer scaling up during storm season, or a plumbing company that needs the phone ringing this week.

Dental Clinics

Roofing Companies

Cleaning Companies

Massage & Physio Clinics

Real Estate & Realtors

Optometrists

HVAC Contractors

Other Local Businesses

PPC Packages to Fit
Your Budget

Management of one platform (Google or Meta), ideal for businesses just getting started with paid ads.

Combined Google and Meta campaigns with retargeting, for businesses ready to scale lead generation across channels.

Multi-campaign, multi-location management with deeper testing and dedicated reporting. Scoped individually.

Frequently Asked Questions

Common Questions About
PPC & Google Ads

How much should I budget for ad spend?

This depends on your industry, competition, and goals — we’ll recommend a realistic starting budget during your free demo call rather than a generic number.

Is ad spend included in your fee?

No — ad spend (what you pay Google or Meta directly) is separate from our management fee, which covers strategy, setup, creative, and ongoing optimization.

How fast will I see results?

Campaigns can start driving calls and leads within days of launch, though it typically takes 2–4 weeks of data to reach consistent performance.

Should I run Google Ads, Meta Ads, or both?

It depends on your service and sales cycle — we’ll recommend the right starting point based on your business.

Do you write the ad copy and design the creative?

Yes, copywriting and creative are included in every campaign — you review and approve before anything goes live.

Can PPC work alongside SEO?

Yes — many clients run both. PPC delivers immediate visibility while SEO builds long-term organic traffic, and results from one often support the other.

Get Started

Ready to Get In Front of Customers Who Are Ready to Book?

Get a free audit of your current ad performance, or launch a new campaign built around real ROI from day one.

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Expert Help
Free Updates
Fast Support

Combined With Marketing

Your Website Works Best When
It's Paired With Marketing

A great-looking website that nobody visits doesn't grow your business. That's why we build every site to work hand-in-hand with paid ads, SEO, and reputation management — the same team designing your site can also drive traffic to it, so nothing gets lost in translation between your web developer and your marketer.